SoftSpot Blog

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El Bracketeer

January 31st, 2009 · No Comments · Joshua, Process, Research, Updates

I am piled deep in found footage, maybe like 50 hours worth and am readily relief sculpting away at the finished product. I am also rendering out multiple compositions for the title cards I’m using in the specially curated found footage series I’m screening. Here is a debut of a few screen shots for the good people of softspot blog.

Evidently I am doing my best at concealing the money shots until the show. Enjoy.
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assorted stills from a grab bag of reels I am stripping.

Updating regularly.

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All the Designer Profile Portraits are in!

January 28th, 2009 · No Comments · Mike, Process

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Decisions, Decisions. All the photos are in, and its time to pick the photos for the show. We had so much fun talking to all of these amazing designer and we can’t wait to share with you what have discovered.

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Phil Hamlett tells the SoftSpot about Compostmodern

January 28th, 2009 · No Comments · Updates

Phil Hamlett

Phil Hamlett is a co-chair of the AIGA’s Center for Sustainable Design as well as the director of the graduate design program at the Academy of Art University in San Francisco. He is currently gearing up for Compostmodern ‘09 which looks to be an amazing event. The SOFTSPOT will be there promoting our show and mingling with the best of them. We hope to see you there.

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Activist / Academic

January 19th, 2009 · No Comments · Interviews, Jonathan, Process

Emily Pilloton, Project H Design

Ashley, Mike and I just finished our portrait session with Emily Pilloton, Project H founder and executive director. Emily started Project H Design as a means to encourage more socially-conscious design initiatives within the product design industry. She is also a regular contributer to GOOD, ID and ReadyMade, and although she may tell you otherwise, we found out her true SoftSpot is cupcakes.

Mike, Emily, and Ashley catch the last of the sun’s rays at Ocean Beach, SF.

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Michael Osborne is a Softy

January 17th, 2009 · No Comments · Interviews, Mike

Michael Osborne

The softy crew visits Miachel Osborne at his studio, and learned more about what it means to be a softy with his social design studio called Joey’s Corner. We covered a variety of topics from the power of the US Postal stamp to raise money for breast cancer to the power of a t-shirt that teaches health and safety in africa while servings as much needed clothing. Michael kept saying over and over again that he couldn’t believe that Joey’s Corner is actually working out. He was astounded that over and over as he travels to talk about design, the young designers are thirsting for the stories about joey’s corner and how to design a better world. He laughs and remembers,”When I was young, I didn’t care about that stuff. All I cared about was making tons of money and getting laid.” We left his office with elevated spirits and wanting to take the world by storm.

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Be a softy facebook friend

January 16th, 2009 · No Comments · Community, Mike

community

The SoftSpot is working on its community building skills. We are now sporting a shiny new SoftSpot facebook page and a facebook group. Join up with us and help us make a robust community of people who want to create a better world. Then tell all your friends to do the same.

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A social designer might wear Preloved clothing

January 14th, 2009 · No Comments · Mike, Research, Updates

preloved 2009 collection

Meet Preloved, a clothing company that makes all of their clothes out of recycled materials. Check them out.

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Greetings!

January 7th, 2009 · No Comments · Ashley, Process

Hi everyone! Welcome back from a much needed holiday vacation. Hope everybody had their fair share of cookies, wine, christmas trees, family, and good times. The Softys are back in effect, and will be bloggin in the new year. Keep visiting, as the SoftSpot exhibition is approaching quite fast and we will have a ton of info to fill you in on as time grows near. Until then…

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Nada Bike

December 12th, 2008 · No Comments · Ashley, Process

“It’s time to take our power away from the oil companies and the car companies and the greedheads who run them. We’re going to get smart and say no. Now is the time for a whole movement that says no. No gas. No foreign oil. No cars. No paint. No gears. No logos. No lycra. No bullshit.”

The Nada Revolution has begun, and the SoftSpot has joined. Nada bikes are a fresh take on the cycling culture coming from Project M and Maverick founder, John Bielenberg. An unpainted steel single-speed bike frame was donated to build up and custy out. Now, all you fixie enthusiasts can catch a glimpse of how Nada gets down…here’s a lil bit of my process thus far…

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We designed a technique for hanging the bike frame so that we could work on it. (wooden dowel and 2 chairs=good design.) That’s Jonny washing the frame.

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That’s me burnishing on some custom transfers.

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Close up of custy transfers. I really need a mani.

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I decided to keep the frame in it’s raw state and put a few coats of clear acrylic paint to keep it in good condition.

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Jonny acting like spray paint is a deadly weapon.

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A lil R&R in between paint coats.

After the long hard day of work, the frame looks great and now it’s off to get even more hooked up. Nice guy Ethan at Refried Cycles is helping me with putting the pieces together so that this thing can roll. Hopefully, by the end of the week…
Now enjoy this video…

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Art of the Interview

December 8th, 2008 · No Comments · Interviews, Jonathan

Jennifer Leonard’s Soft Spot 

When we sat down to speak with IDEO’s Jennifer Leonard, she took us up to the park by her cottage in the Bernal Heights district of San Francisco and shared her thoughts on design for social change, punk aesthetics, and how she got personal with Global Warming.

Photo: Jonathan Snyder

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