SoftSpot Blog

Callin all Softies

Ashley — Thu, 04 Jun 2009 23:18:59 +0000

Hi everyone…
So, it’s been a while since the last posting…and, that’s because we’ve been up to a few things…like, attending the New York Art Director’s Club Portfolio Review, settin up shop at the Academy of Art University’s Spring Show (a special thanks for everyone who came out), and most importantly, finally graduated grad school!!! Woooowoooo…so, now what? Well, that’s what we’ve been working on. Keep posted for more to come, cuz you know it will;)

In the meantime, we have been getting a ton responses from wonderful people who want to get involved, so, if you, too, wanna get down, send us an email at WhatsUp@TheSoftSpot.org, and we’ll be sure to get in touch.

Talk soon…

The SoftSpot Loves You

Ashley — Thu, 26 Mar 2009 01:06:36 +0000

Hi Softys!

Just wanted to thank everyone for coming out for the WHAT THE *#&! IS SOCIAL DESIGN opening reception on March 12th! It was a fabulous evening filled with inquiring minds, design enthusiasts, and soft serve ice cream cones. We absolutely enjoyed every moment of the night and got to meet some fantastic new softys. You can check out some photos and some short videos from the event on the softy crew facebook page. As the exhibition comes to a close this upcoming Saturday (March 28th) we hope that those of you who didn’t make it to the opening can check it out before its finale.

You can also catch up on a bunch of fabulous softy stories and blog postings about the exhibition…

Core77
http://www.core77.com/blog/education/what_the_is_social_design_12875.asp

Metropolis Magazine
http://www.metropolismag.com/pov/20090312/a-softspot-for-social-design

Interior Design Magazine
http://www.interiordesign.net/blog/1860000586/post/1220041722.html

Felt & Wire (Mohawk Fine Papers)
http://www.feltandwire.com/?p=842

Dwell
http://www.dwell.com/articles/the-soft-spot.html

The SF Examiner
http://www.examiner.com/x-533-SF-Art-Examiner~y2009m3d12-Design-for-social-praxis–whats-your-soft-spot

The Earth Times
http://www.earthtimes.org/articles/show/academy-of-art-university-joins,750539.shtml

Thank you so much everyone for being a huge part of the project, we/I/all of us couldn’t have done without the help and devotion from each of you/us!
Thanks for being a softy!

The Magazine is now available for sale online!

Mike — Sat, 14 Mar 2009 00:04:28 +0000

Buy the SoftSpot magazine here. They have been selling fast. We only have a limited supply so get your copy before they are gone forever.

The SoftSpot exhibit is going up and looking good!

Mike — Wed, 11 Mar 2009 17:26:54 +0000

Come to the show tomorrow night on the 12th!!!!!

Fin

softy — Sat, 07 Mar 2009 01:27:52 +0000

I have finished up the entirety of my installation, all but some minor details. I’m ready to set it off, the countdown is 6 days away. Here’s something I feel is in the same vein of whats in store.

Enjoy!

Is this Hunter Wimmer’s SoftSpot?

Mike — Wed, 25 Feb 2009 04:50:44 +0000

We spent some time taping and stickering up the graphic design floor of the Academy. We left a softy sticker on Hunter Wimmer’s door, and found this days later. Sources have yet to confirm if this is actually his SoftSpot, but we will keep you updated on this breaking news.

In other news, stickers are out and about. If you see one feel free to get a sharpie and write your softspot. If you want some to put up around town email us at whatsup@thesoftspot.org. We’ll see what we can do.

Gaby Brink tells us her SoftSpot

Mike — Wed, 25 Feb 2009 04:47:26 +0000

Gaby Brink of Tomorrow Partners is the Sustainability Chair for the AIGA SF and was a large part in making this year’s Compostmodern and amazing event. The SoftSpot finally got to catch up with this busy designer to talk about design for a better tomorrow.

The SoftSpot at Compostmodern 09

Mike — Wed, 25 Feb 2009 04:40:58 +0000

The SoftSpot had a great time at Compostmodern this year. The speeches were all informative and inspiring, and we got to catch up with many of the softys that will be profiled at our exhibition in March. Thanks to Phil Hamlett for giving us the connections to promote the show. And we got a major shout out from Dawn Danby in her speech. We will be posting the video of that as soon as it is available!

The SoftSpot went to Designing Obama

Mike — Fri, 20 Feb 2009 05:29:27 +0000

The SoftSpot went to the Designing Obama speaking event this evening to hand our promotions for our upcoming show and help Phil Hamlett promote Compostmodern which is happening this Saturday. It was the usual who’s who of San Francisco design events. We met some great people and got to run into Mark Randall again. He is amazingly nice and wished us well on the upcoming event.

The speeches were interesting as they took us through the process of desinging an innovative political campaign. We were amazed at the speed in which everything had to happen. Logos were developed in a matter of days and weeks instead of weeks and months, websites were designed and thrown up live and then adjusted love as well. It was a whirlwind of “what ifs” and chances that happened to come together and create a great visual identity.

The new SOFTSPOT website is live!

Mike — Sun, 15 Feb 2009 19:32:09 +0000

The new website is up and running. Check out the new softy section and see a sneak preview of the designers that will be profiled at the exhibition in march. Remember to come to the reception March 12th 6:30 to 8:30