The SoftSpot went to the Designing Obama speaking event this evening to hand our promotions for our upcoming show and help Phil Hamlett promote Compostmodern which is happening this Saturday. It was the usual who’s who of San Francisco design events. We met some great people and got to run into Mark Randall again. He is amazingly nice and wished us well on the upcoming event.
The speeches were interesting as they took us through the process of desinging an innovative political campaign. We were amazed at the speed in which everything had to happen. Logos were developed in a matter of days and weeks instead of weeks and months, websites were designed and thrown up live and then adjusted love as well. It was a whirlwind of “what ifs” and chances that happened to come together and create a great visual identity.
