SoftSpot Blog

Gaby Brink of Tomorrow Partners is the Sustainability Chair for the AIGA SF and was a large part in making this year’s Compostmodern and amazing event. The SoftSpot finally got to catch up with this busy designer to talk about design for a better tomorrow.

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The SoftSpot went to the Designing Obama speaking event this evening to hand our promotions for our upcoming show and help Phil Hamlett promote Compostmodern which is happening this Saturday.  It was the usual who’s who of San Francisco design events. We met some great people and got to run into Mark Randall again. He is amazingly nice and wished us well on the upcoming event.

The speeches were interesting as they took us through the process of desinging an innovative political campaign. We were amazed at the speed in which everything had to happen. Logos were developed in a matter of days and weeks instead of weeks and months, websites were designed and thrown up live and then adjusted love as well. It was a whirlwind of “what ifs” and chances that happened to come together and create a great visual identity.

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The new website is up and running. Check out the new softy section and see a sneak preview of the designers that will be profiled at the exhibition in march. Remember to come to the reception March 12th 6:30 to 8:30

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Decisions, Decisions. All the photos are in, and its time to pick the photos for the show. We had so much fun talking to all of these amazing designer and we can’t wait to share with you what have discovered.

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The softy crew visits Miachel Osborne at his studio, and learned more about what it means to be a softy with his social design studio called Joey’s Corner. We covered a variety of topics from the power of the US Postal stamp to raise money for breast cancer to the power of a t-shirt that teaches health and safety in africa while servings as much needed clothing. Michael kept saying over and over again that he couldn’t believe that Joey’s Corner is actually working out. He was astounded that over and over as he travels to talk about design, the young designers are thirsting for the stories about joey’s corner and how to design a better world. He laughs and remembers,”When I was young, I didn’t care about that stuff. All I cared about was making tons of money and getting laid.” We left his office with elevated spirits and wanting to take the world by storm.

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The SoftSpot is working on its community building skills. We are now sporting a shiny new SoftSpot facebook page and a facebook group. Join up with us and help us make a robust community of people who want to create a better world. Then tell all your friends to do the same.

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Meet Preloved, a clothing company that makes all of their clothes out of recycled materials. Check them out.

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Do you like TED talks? Well now if you don’t know yet (like me until today) there is a conference called Pop!Tech that brings innovative people from all over to talk about interesting and world changing ideas. The one thing i have notices about Pop!Tech is that it has a completely different flavor of guest than TED does such as one of my favorite authors Malcolm Gladwell. Check it out.

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Want to learn more about what the SoftSpot is and what you can do? Well get your hands on the digital version of our information booklet.

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Interviewer: What are the boundaries of design?
Charles Eames: What are the boundaries of problems?

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